Need help getting started? Whether launching a new website or redesigning your current website, the task can often feel overwhelming. Just deciding where to begin can make your head spin.
Here is a list of website design questions that will help get your creative juices flowing…
1. What is the function of your website?
To sell a product? To provide information? Is your website your primary marketing tool? Will customers buy your products or services online? Or will they research on your website and then call or come into your store to buy?
2. What actions will be available to visitors on your website?
Will visitors be able to browse merchandise and make purchases? Fill out contact forms? Print documents? View photos and/or other media? Register and log-in?
3. What message do you want your website design to convey?
What impression do you want your customers to leave with after visiting your site? All business? Fun? Traditional? For example, some businesses, such as insurance agencies, want to be viewed as businesslike and reliable while others, such as flower shops or pet stores, generally seek a lighter more ‘fun’ look.
4. Has any work already been done on your website?
If so, should this work be incorporated into the new site? Do you have existing brand elements, color pallettes or logos? This is especially important when considering a redesign of a current website.
5. What content will be needed for the site?
What type of content will you have on your website – text, images, video, audio, etc.? Where will this content come from? Does it already exist or need to be developed? If it needs to be developed, who is going to do it? The answers to these questions are critical in the planning process as they greatly impact time lines and budget.
6. Is there a critical project deadline?
Does the deployment of the new website coincide with any other business events, such as new product or service launches or special anniversaries?
7. What websites have you found that you admire or dislike?
What design elements do you like about these websites? Is there any functionality on these sites that you would definitely like to see on your website? Looking at what you like and don’t like will speed up the designing process.
8. What are your plans for ongoing website maintenance?
Are you planning to maintain your own website or will you be looking for someone to do that for you? When thinking about this, don’t forget to consider the frequency and complexity of your website changes.
9. What are the long-term goals for your website?
Do you have plans to expand your website in the next year? Will you eventually incorporate features such as shopping carts or social media? It is helpful to keep this in mind as the website is being developed in order to avoid major changes when you are ready to make the enhancements.